Monday, October 04, 2004

The great influence

That's what an article in the Oct. 4, 2004 edition of the Minneapolis Star-Tribune said. The political experts think that campaigns are using bloggers and the electronic side of technology more and more to influence people. That's why they're going to be using more elctronic advertising and campaigning. Oh boy, just what I want to see, more pop-ups of George Bush and John Kerry stumping for votes. The article insists that the campaigns are relying less on the mainstream news sites and favoring blogs, because they know what kind of audience they'll attract.
Do they know, or are they really sure of the audience they're attracting. i don't know what's making them so sure of their facts. I don't think people are ready for targeted sites. I don't think they can work because of the mobility of the person who reads the blog. Not everyone enjoys reading all bloggers. You have to know your audience and your blog has to have the voice that attracts masses. Blogs don't attract everyone like the traditional media does. It's true that 75 percent of Americans go online now and the average time hat we spend on-line is 12.5 hours per week, but that doesn't guarantee audience viewership on the blogs. Some aren't even using bloggers any more. They've decided to go the route of e-mails. That seems to be the big thing. So, yes, bloggers are important. But not because they go to the masses, but offer a selected audience some insight as to their interest in a certain candidate.

One voice, though, doesn't influence everyone.


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